This morning Erin and I were watching last night's DVR'd episode of The Office. It was a decent, but while watching it I realized two items of note: 1) The downfall of DVR'd/downloaded programming and 2) how, exactly, the networks are going to survive in this "new" television evironment. Honestly, if I hadn't been paying close attention I'd probably have missed it (well, until it was pointed out here. In short, I noticed that B.J. Novak (the Temp) was doing a "The More You Know" PSA. So I stopped, rewound, and checked it out. To my great surpise, it wasn't about reading to a child, or picking up garbage, but about key reasons why one shouldn't get involved in office romances. Funny. Better yet, these promos were scattered thoughout the breaks.
Welcome to "What Is Recoil?." If you would like to post something on this blog, but don't have a WIR-Blogger login, then send me an e-mail, and I'll make it happen. SHAZAM! -Rick (co-creator)