The More You Know.

posted by RICK : 5:20 PM

This morning Erin and I were watching last night's DVR'd episode of The Office. It was a decent, but while watching it I realized two items of note: 1) The downfall of DVR'd/downloaded programming and 2) how, exactly, the networks are going to survive in this "new" television evironment. Honestly, if I hadn't been paying close attention I'd probably have missed it (well, until it was pointed out here. In short, I noticed that B.J. Novak (the Temp) was doing a "The More You Know" PSA. So I stopped, rewound, and checked it out. To my great surpise, it wasn't about reading to a child, or picking up garbage, but about key reasons why one shouldn't get involved in office romances. Funny. Better yet, these promos were scattered thoughout the breaks.

Add this to The Office shorts planned to air on-line this summer and you have a magical recipe for broadcast network staying power.



More here.

Comments: Post a Comment

Subscribe to Post Comments [Atom]

<< Home